Conducting a Festival Marketplace Feasibility Study
In the late 80's I had the privilege of working with a member of one of America's wealthiest families on a real estate development feasibility project. In that role, I had to develop and implement marketing strategies to determine the viability of erecting a regional retail/wholesale festival marketplace in Downtown Albuquerque. My efforts entailed —

• conducting background research on the property, competitors, prospective tenants, and suppliers 
• planning and producing promotional events, including the design and construction of event theme decorations
• developing and implementing direct-mail campaigns
• telemarketing
• participating in exhibit marketing activities regionally as well as locally

Preparing a Business Plan for a Member of the Denver Broncos
Two years after I started my consulting practice, I had the opportunity to work with the son of the famous Texas oil baron who served as the inspiration for the character played by Rock Hudson in the legendary motion picture, Giant. One of his best friends was a member of the Denver Broncos footbal team. The two of them were enthusiastically considering starting a 900-service featuring sports information and called me in to assist with the preparation of their business plan. My efforts on that project involved —

• conducting feasibility research
• revising and expanding upon their plan draft
• performing financial analyses,
writing and producing the final plan
• coaching them on the presentation of their plan to prospective investors

Developing and Implementing a Real Estate Securities Marketing Plan
In addition to conducting the research to support plan strategies and writing the marketing plan, I designed, wrote and published promotional brochures, coordinated limited partnership offering circulars and presentations, and produced a direct mail investment seminar campaign which generated a 15 percent enrollment response, which one percent was industry typical. Implementing the marketing program included planning and conducting investor education seminars, property and community tours, as well as performing telemarketing services (scriptwriting, telemarketer training, and cold calling). Investor VIP property and community tours resulted in a 95 percent closing ratio.

Developing and Implementing a Bank Securities Division Marketing Plan
Shortly after the banking industry was first allowed to sell securities, I developed and implemented a marketing plan resulting in a 433 percent increase in customers in first four months of a bank's securities division opening. I also created a banking product cross-selling program which generated over $2 million in bank deposits as well as two multi-million dollar business loans and several mid to high five-figure residential loans for the mortgage subsidiary.